In 2012, I challenged myself to create something new every day. The parameters? Use six words. As the year progressed, I ended up breaking the 6-word rule but the main point was to explore imagery, investigate form and texture, and, of course, play with type.
You'll see a range of work. Much of it was influenced by what took place that day, everything from the weather to politics. Some of the results were stunning, some not so much. But that's what the creative process is all about.
Saturday, April 14, 2012
4.13.12_most powerful element in advertising
In honor of today's District AAF Conference, a quote on advertising from the amazing Bill Bernbach. The billboard shot was a photo taken with my iPhone.
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